Ford’s two electric vehicles are very different from each other, but share an important heritage.
In Wieden + Kennedy’s first shoot for Ford of Canada, we brought them together for the first time.

The Ford F-150 Lightning and Ford Mustang Mach-E aren’t just electric vehicles. They’re based on the most recognizable pickup truck and the world’s best-selling sports car. We made campaign films for each vehicle, as well as one “anthem” film that features both.