Carey Price X Ford

Hockey player, Carey Price, is best known for his 15-year tenure as the goalie for the Montreal Canadiens. He’s also a Ford driver. Not a vintage Mustang or an 800-horsepower supercar. But a huge, diesel-powered work truck with an off-roading package that he uses to go camping, hunting, and fishing. When we learned that, we knew our partnership with Carey had to center around his love of the outdoors.

It was important to our clients that this work felt uniquely Canadian, so we braved frigid February weather in what might be the most beautiful part of Canada. Together with an incredible all-Canadian production team, we created two unique films. The first is a playful TV spot that follows Carey on a day of ice fishing. The second dives deeper into his lifelong connection to Ford.

PS: I know what you’re thinking and the answer is: yes, we did ship these in the 2.67:1 aspect ratio.