Ford Power Promise
This project started as an assignment to name a new initiative to help onboard new EV drivers. And that new initiative needed a spot, focused on home charging. Our goal was to show breadth, demonstrating how how Ford EVs fit into different lifestyles, while also celebrating the universal feeling of “home” that connects us. John Denver’s wistful, nostalgic classic “Take Me Home, Country Roads” stitches these scenes together.
And somehow, we managed to make an automotive spot without any driving footage. Win, win.
Ford Power Promise — :30
Agency — WIEDEN + KENNEDY
ECD — STUART JENNINGS
Creative Director — DAN PETERS
Creative Director — REEF YOUNIS
Art Director — ROB BLAIR
Art Director — JUSTIN O' TOOLE
Copywriter — ME
Copywriter — NINA STITT
EP — TED MCENANEY
EP — JENN HART
AP — ARIANA JEFFERSON
PRODUCTION — PARTIZAN
DIRECTORS — NONO + RODRIGO
DP — CORY WATERS
EDITORS — ALVARO DEL VAL, MEGAN HEARD (CABIN)