Made for This
With new DTC and Instagram accessory brands popping up just about everyday, how does a brand like Fossil stand out? They focus on what they’ve done best for the last 40 years: making real-life products for living in the real world.
Fossil Made for This — Hero :30
Accessories :15
Watches :15
Lennox :15
Agency — Droga5
ECD — Kevin Brady
Creative Director — Luke Chard
Creative Director — Pepe Funegra
Art Director — Skylar Pendergrass
EP — Annie Uzdavinis
PRODUCTION — Rattling Stick
DIRECTOR — Daniel Kleinman
DP — Galo Olivares
EDITOR — Damian Clayton (Rock Paper Scissors)
VFX — Framestore