ALEKZIA GOLDIE

Made for This

Client — Fossil
Agency — Mekanism
Role — Copywriter

With new DTC and Instagram accessory brands popping up just about everyday, how does a brand like Fossil stand out? They focus on what they’ve done best for the last 40 years: making real-life products for living in the real world.

Fossil Made for This — Hero :30

Accessories :15

Watches :15

Lennox :15

Agency — Mekanism
GCD — Kara Coyle
ACD — Kelsey Miller
ACD — Tori Mortenson
Art Director — Harding Coughter
PRODUCER — Meghan Miller
PRODUCTION — Prettybird
DIRECTOR — Bradley & Pablo
DP — Arnaud Potier
EDITOR — Jojo King (Cabin)
PHOTOGRAPHER — Tim Barber