Z Flip Global Launch

When Samsung launched the Z Flip, its most compact foldable phone yet, it was set to disrupt the fashion world. Or at least, the relationship between tiny pockets and smartphones. That’s what led Katie Gough and I to the idea behind this social campaign: fashion-world-adjacent ads, disrupted by the Z Flip.

This was my first production, in my first month working (post-intership) at Eleven.