With new DTC and Instagram accessory brands popping up just about everyday, how does a brand like Fossil stand out? They focus on what they’ve done best for the last 40 years: making real-life products for living in the real world.

Agency: Mekanism
CCO: Ian Kovalik
GCD: Kara Coyle
ACDs: Tori Mortenson and Kelsey Miller 
AD: Harding Coughter 
Producer: Meghan Miller
Production: Prettybird
Directors: Bradley & Pablo 
DP: Arnaud Potier
Editorial: Jojo King (Cabin)
VFX: Timber
Photographer: Tim Barber