This project started as an assignment to name Ford’s new initiative to help onboard new EV drivers. And that new initiative needed a spot, focused on home charging. Our goal was to show breadth, demonstrating how how Ford EVs fit into different lifestyles, while also celebrating the universal feeling of “home” that connects us. John Denver’s wistful, nostalgic classic “Take Me Home, Country Roads” stitches these scenes together.

And somehow, we managed to make an automotive spot without any driving footage. Win, win.

Agency: Wieden + Kennedy
CDs: Dan Peters and Reef Younis
ADs: Rob Blair, Justin O’ Toole
CWs: Nina Stitt, me
EPs: Ted McEnaney, Jenn Hart
AP: Ariana Jefferson
Production: Partizan
Directors: Nono + Rodrigo
DP: Corey Waters
Editors: Alvaro Del Val, Megan Heard (Cabin)